Problem:
With Mad March comes increased pedestrians and increased alcohol consumption in busy areas of the city. This leads to increased potential of harm to pedestrians, particularly during Fringe period.
Insight:
Drivers have to be aware of pedestrians during this period because pedestrians aren’t aware of their behaviour.
Idea:
Use the tone of the Fringe to remind drivers to look out for pedestrians, using the voice of Ken Walker. The campaign was seen outdoors, in venue, in car parks (lifts and boom gates), walking posters and short videos.
Campaign:
2016, CumminsHybrid.
Role:
Account manager.
Courtney Garfoot 