Problem:
St Hallett is a down to earth Barossa brand that is well known locally for the care taken to produce quality wine. But how do we tell that story to the Eastern Seaboard?
Insight:
St Hallett is a well kept secret.
Idea:
Capture the hands-on ethos of the winery by showing the textures of the region that are captured within every bottle. St Hallett’s roots are deep within the “real” Barossa, something waiting to be discovered by a true wine lover. This idea was seen on billboards, AdShel, in store promotion and digital (social media and paid). For this campaign, we utilised targeted digital advertising to target wine lovers on their way home from work.
Campaign:
2016, CumminsHybrid.
Role:
Account manager.
Courtney Garfoot 