Problem:
The South Australian Museum wanted to increased attendance however it was perceived as stale at static. The branding hadn’t evolved for 20 years and no one understood the logo. Attendance followed the ‘rule of 7’ – you go when you’re 7, when your children are 7 and then when your grandchildren are 7.
Insight:
The SA Museum is home to a team of scientists who are doing some really cool stuff! The Discovery Centre is open for anyone to ask scientists questions and the exhibits are added to when new pieces are available.
Idea:
Rebrand the SA Museum with a new logo and colour pallet so that it lives in the modern era and a new tag line: Alive with Wonder.
Campaign:
2019, Nation
Result:
The new brand was well received by the board, key internal audience including the science and the public.
Role:
Account Director
Courtney Garfoot 